How to Write About Issues on Your Blog
The word issues comes from the English verb to issue, meaning “to put out”. This is a broad and varied term that describes current topics, sometimes controversial.
Write an issue-oriented article
If you’re writing an op-ed, the best way to get noticed is by tackling a hot-button topic that people care about. This can be as simple as addressing a celebrity who died yesterday, or as complicated as discussing the future of the auto industry a week from now.
To be effective, an issue-oriented article should take a long time to research and interview the right sources. Then, write it with a style that’s clear, correct, concise and rich in content.
Float Your Topic on Deep Themes
When you’re dealing with a topic, you need to find ways to bring it to life and to connect it to bigger things that matter deeply to your readers. Often, you can do this by tuning into the underlying themes your topic rests on and finding a way to float your article on them.
Troubleshooting articles are another type of issue-based article that can be a good fit for your blog. These articles address a specific problem and offer steps for resolving it.
Make sure your troubleshooting articles are clear and to the point, and that they provide a complete set of instructions for solving the issue. Use headers, callouts, bullet points and spacing to highlight the key information. If you’re creating a long troubleshooting article, consider breaking it down into multiple sections so that readers can quickly access the information they need.